RIVERSIDE | Video Sculpture

150 N. Riverside is the latest innovative project from renowned architect, Jim Goettsch. The 54-story luxury commercial high rise features a stunning exterior design, and has already anchored itself as an iconic fixture along the Chicago River.  At 127 feet wide, this permanent LED video sculpture  inside of the lobby combines generative art, video, and photography, driven by multiple data feeds and a custom–built content management system. The steady stream of data guarantees that imagery will constantly evolve, ensuring that viewers see artwork in a different way every time, and over 24 hours.

As a conceptual designer in the pitch and production process, below are some content pieces exclusively designed for the video sculpture.