Nike | Test Stride
As lead designer for content and interactive, I worked from concept to execution (content design, UI/UX, animation, production) for Nike’s Global Sportswear team for a guerrilla launched —in Shanghai— pop-up event. VIP influencers were invited to experience Nike’s weatherproof benefits, first-hand. This immersive experience challenged them to a 170-foot-long interactive obstacle course–complete with jagged terrain, a flooded street, and barricaded alley. This competitive event used human motion to trigger visuals and track participant’s scores in real-time, while an automatic photo-capture feature displayed their victory across a vivid 30-ft-wide display.
More info and additional credits here.