LVTHN_Nike_Course3_Female_Hero.jpg

Nike Test Stride

As lead designer for content and interactive, I worked from concept to execution for Nike’s Global Sportswear team for a guerrilla launched—in Shanghai—pop-up event. VIP influencers were invited to experience Nike’s weatherproof benefits first-hand. This immersive experience challenged them to a 170-foot-long interactive obstacle course–complete with jagged terrain, a flooded street, and barricaded alley. This competitive event used human motion to trigger visuals and track participant’s scores in real-time, while an automatic photo-capture displayed their victory across a vivid 30-ft-wide display. 

More details + here.

  ̌

nike-subclip2.gif
LVTHN_Nike_Male_Model_Course_CU.jpg
Nike_Interactive_Countdown.gif
LVTHN_Nike_Course1_Left.jpg
Victory.gif
Influencer Participation

Influencer Participation

LVTHN_Nike_Sneakerboots_iPadSignup_188965.jpg
Lvthn_Nike-OringinalBIG_Course_23.png
Obstacle Course Design

Obstacle Course Design

Nike_Image_Grid-1e (1).jpg
Lvthn_Nike-OringinalBIG_Course_8.png
1.jpg
2.jpg
timeline_ui.jpg
Nike_Interactive_Checkpoint_Heat.gif
Nike_Interactive_Checkpoint_Traction.gif
Nike_Interactive_Checkpoint_Rain.gif
dots.png
LVTHN_Nike_HeroLeap_WithBug.jpg
Teaser Film

Teaser Film

nike-hero-subclip2.gif
Exhibit Design

Exhibit Design

LVTHN_Nike_Course2_Right.jpg
LVTHN_Nike_TechPack1_Center_WithBug.jpg
LVTHN_Nike_TechPack2_Vertical.png
LVTHN_Nike_Course_Landing_Detail.jpg
Lvthn_Nike-OringinalBIG_Course_4.png
Nike_Square_V2.jpg
Nike_Image_Grid-1b.jpg
LVTHN_Nike_Sneakerboots_Display_Angle_sm.jpg
LVTHN_Nike_Femme_Screen_CU_original.jpg
Lvthn_Nike_TechPack2_Boots.jpg
LVTHN_Nike_Event_Hallway.jpg
WallWakeup.gif