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AIC Journey Maker

JourneyMaker is a digital-meets-print experience that allows families to create their very own tours of the Art Institute of Chicago, based on the topics that interest them the most. As visual designer and animator, I enjoyed creating whimsical animations to promote the exhibit throughout the museum and it’s social media outlets. While these spots launched first on AIC’s website and social networks, the videos’ artwork and photography were strategically planned in advance of production and put to work in myriad ways simultaneously: as digital posters throughout the museum; in static and looping social media content; and in high-resolution print collateral.

More details + journeymaker.artic.edu

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